larpaso-website/content
Lara 9453827076 Sharpen positioning and copy after an outside review
An outside review (ChatGPT, from a screenshot) found the hero too
generic and the copy full of agency words. Checked each point against
the live page; the valid ones are done here:

- Hero now says who it is for: "Webdesign für Betriebe vor Ort",
  "Websites, auf denen Ihre Kunden sofort finden, was sie suchen."
  This matches the 500 € offer and the three portfolio pieces, which
  were already about local businesses.
- Second hero button "Arbeiten ansehen" (#arbeiten); every primary
  button now reads "Projekt besprechen".
- "Was wir anders machen" replaces "Individuell, sorgfältig,
  technisch solide."; highlights I and III and the service texts are
  rewritten as concrete statements.
- Mappe entries show "Die Aufgabe" / "Unsere Lösung". No invented
  results: all three are concept work.
- Two FAQ answers filled where the facts are known (self-editing is
  part of the offer; no on-site meetings).
- Two em dashes in body copy replaced.

Not taken over: the "500+" figure and "Mehr erfahren" button the
review mentions do not exist on the page.

Admin schema gains hero.secondaryLabel and mappe.items[].aufgabe.

Co-Authored-By: Claude Opus 5.5 <noreply@anthropic.com>
2026-10-05 10:23:43 +02:00
..
site.json Sharpen positioning and copy after an outside review 2026-10-05 10:23:43 +02:00
theme.json Switch the site to the light "Papier & Gold" palette 2026-10-04 13:19:51 +02:00